Pretty cool. He seemed to add a ton of seasol. The application guide lists 30ml (2TBS) for transplants and 100ml (less than half cup) for large trees per 9 L (~2.5 gal) of water.
Their website has a nice comparison video of rooting what looks like tomato cuttings in water and a seasol solution. http://www.seasol.com.au/
I wonder if it would work well with rooting fig cuttings in seasol/water. Looks like it is just a kelp concentrate. I wonder if any kelp concentrate would be comparable.