Hi Jodi...last year I purchased four Big Lifeberry Goji plants on sale. They were scant little plants, but have rebounded and grown well and are now planted in large bronze-colored wastebaskets with holes I drilled in the bases (less expensive than large planters), where they get a lot of sun.
And I just found four of the Sweet Lifeberry Gojis on Ebay for about five dollars apiece. They arrived "dormant" but I think will be putting leaves out quickly. I figured for the price, even if just half survive, I can take cuttings from survivors.
I have studied growing and caring for goji plants a lot, including pruning, because I really need to have productive plants. Goji berries, as i'm sure you know, are super nutritious and I couldn't afford to buy the amount that would be important to eat daily.
There are two basic ways recommended for top production. The first, and most highly recommended, creates what looks like beautiful gnarled little goji trees, with center "trunk" and drooping branches. I've seen a lot of examples of these on YouTube videos, and they are loaded with fruit!
The other method is just cutting all the branches off late winter/early spring and letting them bush out and hopefully produce well.
This year I tentatively planned to start pruning my BLGs in the tree shape, and would look at the branches to determine their future trunks. I was hesitant for a couple reasons, including that this would delay regular fruiting for at least a year. I figured I had a little time to do more research. And then, today I went out to look at them and saw they are full and bushy with leaves! So, what to do??!
If I already had cuttings from mine, I would just send you some! I'd love sharing them as they are so healthy :) Btw, even the leaves are edible and can be harvested.