It means it's not O'Rourke. A lot of people confuse the two (IC and O'R). If I remember correctly (about half the time), O'Rourke often has 5 lobed leaves, Improved Celeste rarely if ever does. It gets the "not" placed after it when someone thinks they've bought an O'Rourke and it turns out "Not" to be as labeled. Jon lists Hollier Not, Pastilliere Not and Eve's Black Cherry Not, among others. Turns out Jon's Hollier Not probably "is" Hollier, but no one's sure yet :)
Don't get us started on synonyms :)