Depends on what kind of pot. If you are using a cloth pot, root bag, that kind of thing, they will need quite a bit. I lost 4 trees last winter because I was not aware of this. They were just bone dry come springtime. I bet a lot of the moisture wicked out the bottom into the concrete. Maybe this year I will put down some plastic first.
If you are using a plastic pot, I think once every couple weeks is fine. And they don't need much at a time. I like to use snow because it melts slowly so it makes less of a mess and I know all of it will get absorbed. So each time I shovel the driveway, I give them a good inch or two of snow.