Any of those methods will work. I had several from Jon this year that did exactly the same thing and I tried each method. When I planted it normally, it shed the roots above soil level and out came the leaves. The one I planted sideways still hasn't gotten any green but I took it out yesterday because I thought perhaps it had dies, no it didn't but it did fill up a 1 gallon container with roots. The third one I put mostly in the soil with the tiny tip sticking up and again, the roots are insane but no greenery yet.
I'm okay with that because right now I am more concerned with the roots anyway.
I think my favorite way was the tiny tip sticking up.
I also have some logs I got from Kerry and they will be going in sideways.
I hope this helped even a little.