Uninformed Buyers will bid on anything.  Many of those are misrepresented. A seed created by sexual reproduction should not carry the cultivar name of the parent plant on many type plants as it is a unique plant. I do understand lots of vegetables, grains, etc… do carry the variety name, but I wonder how much drift in genetics there is whenever you have 2 pollen parents and even with self-pollination. I always get a little annoyed when I see figs, pomegranate, apple, etc…. seeds listed as a cultivar. They should be listed seeds from cultivarx which may vary from the parent in my opinion, but I guess I am a hard head.  Someone asked me about bidding on some Wonderful Pomegranate seeds. I told them go buy the fruit from the market and just plant a few, but if you want that plant go buy a vegetatively propagated plant. I started some Golden Kiwi (Chinensis) from fruit I bought at the market a few years back, as the plants of Chinensis are not readily available. The grower doesn’t make Hort16 the cultivar available, and I would not label it as such, but hopefully if I can manage the plants to fruiting as the are not hardy at all maybe will be nice. But I have almost given up protecting them