I agree with rob, and what his friend has experienced based on talking to a few growers and manufactures of lighting (philips, gavita and a few others) some manufactures refused to discuss prices of their led lights because they are not giving you enough in terms of production vs initial cost and were promoting the hid lamps instead.
I disagree with the 400 watt though, for me 600 is the smallest I think for reasonable efficiency in terms of light output and energy consumption. I use a 1000 watt metal halide lamp for over wintering my tropicals and starting vegetables and flowers (figs get in there too) but the reason for 1000 watts in the space I need to cover and I didn't want to put in 2 lamps, for this purpose it works well for me, I do not have heat issues, the highest it gets is about 24 degrees in the winter, but this is in the basement (I need a floor drain for watering). The basement also doesn't get below 19 degrees even on the coldest days as the furnace is there as well.
The price of these lamps are not too great but look at your energy cost and how much space you need to cover, for me, electricity is rather cheap and running 14-15 hours a day will only cost me around 30 bucks a month. I only spend roughly 180 dollars a year on it, maybe 210 this year with it being so cold, so for me it pays off since I like to grow my own starts and keep my tropicals growing well.