I haven't used this brand, but I have used other fish based fertilizers. What I have learned is this..
1) Smelly
2) Easy to have negative results on containerized plants, the smaller the container and younger the plant the more sensitive it is. Even at greatly reduced ratio's.
3) If you use it outside on in ground plants a few times throughout the summer starting at or right before bud break, the results are very good.
4) After you fertilize every blow fly in a 2 block radius is scrambling around your yard looking for the dead fish. This lasts about a day, and you can still smell it for a couple days.