Michael,
I have over a 100 varieties myself in pots and still have to find a bad tasting one. Some varieties require much more heat than others in order to become super delicious.
When it comes to picking, sorting, storage and shipping, it's a different game than for home consumption and enjoyment especially if you have a commercial orchard. First of all you want to grow the right variety for your area and the only way to find out which one is right, is to put that tree in the ground, unless you intend to keep everything in pots.
As an example, despite the fact that 100's of fig varieties are grown in France, if you go to Paris and walk into an upscale deli that sells fresh figs only certain varieties are usually offered and they usually command high prices. When you look at them, they are picture perfect and each fig is either individually wrapped or placed in a shock absorbent material for protection. The size is usually twice as large as a common fig. They might not be the best tasting figs but they are certainly very appetizing.
I'm sure that a local chef could do a lot more with smaller figs...