The scale do not take well to cold, so only survive winters where the plants are above freezing. Additionally, when the plant is dormant, and there is no sap flow, there is little for them to feed on, so they tend to die off. They are tended and farmed by ants, who consume their by-products. Controlling ants, goes a long way to controlling scale, as well as aphids, mealy bugs and a host of other critters.
On a mature tree, they can usually be hosed off with some high pressure water, and an organic solution to the problem. They are particularly fond of citrus, as well, in part because they are evergreen and provide a source of food all year long.