Quote:
Originally Posted by HarveyC
So far, farming is quite profitable in most of California although water supplies in many areas are facing an uncertain future.
I'd like to find a way to market fresh market figs profitably. My cost of production can be pretty reasonable and some folks have done very well selling figs at farmers' markets, restaurants, and other customers. I don't expect to get rich off of it but hear some pretty good results from a couple of operators and I'd like to add a crop that is less of a generic commodity which most farmers around here seek. I figure if my son wants to farm and take care of the chestnuts my wife and I can work with the figs in our retirement.
This area lacks much of the agriculture infrastructure that you guys have,
or extremely limited choices.
Close proximity to a major market like NY actually works against most,
as the terminal market only deals with larger scale growers,
which there are few of. Small and midsize struggle unless they find a niche.
Even those with a niche or a major market share of a product or category have
proftibility issues if they rely heavily on human labor.
With essentially a 7 month season, most have to find something to generate any form
of cash flow to help keep them(laborers) working/feed the other 5 when the farms are not producing.
When the produce does come to market in the summer months, the large scale producers
lower their prices to a point where local farmers cannot compete. Add in the shift to pre washed
and cut vegetables at the supermarkets, the consumer can't be bothered with veggies in the raw.
The mechanization out west and the vast amount of land creates a cost that is much lower than
what is produced in this area.
Now throw in the international factor and its even worse.
A case of hand picked sting beans flown in from Mexico can be purchased at hunts point
for less money than a case that is machine picked in NJ costs to produce
when all costs are considered.
As an example, a large scale grower in NJ, 3 generations, established over 90 years,
everything paid for, they grew cabbage, supplied the terminal markets,
truckloads a day they shipped. Last year was their last for cabbage,
sold most of the equipment, bought some combines and large seed drills
and are now grain farmers. Cabbage is a "work vegetable" as in it takes
considerable effort to prepare, so pre shredded and bagged is now the dominating choice
for those who even use cabbage.
For concept, in this area, a grain farmer will net $400-1000 per acre in a good year.
Last year they made great money on corn, this year they are lucky if they broke even on that crop,
most lost money with $4 a bushel corn.
Yes, water will be the limiting factor in the future in the mid and west of the country.
Although we export millions of tons of grains and produce from this country,
that is actually a renewable resource. The water we are using to create this,
in many cases is not, so we are actually exporting our water, a natural resource,
that is in short supply, and in many cases not renewable.
Called the browning of America.
Grow your figs low if you are going to be picking them in retirement years :-)
Every grower faces unique challenges,
selling figs in cali could be like selling snow to eskimos,
unless you got better tasting snow,
and have eskimos that care. :-)
Even in this area, with the large affluent population,
and the media pushing the local food movement,
the average consumer could care less,
an orange is an orange, a tomato is a tomato,
variety doesn't matter, and since most produce sold commercially tastes like crap,
taste isn't an issue either for most.
The ones that care, the foodies, the locavores, the people who search out local fresh,
even in this area, they do not amount to enough to support most operations,
or access to the market is unavailable or too costly.
So if you can find or develop that market and control labor costs it might end up in the black.
Curious how you plan to handle bird control.
Maybe less of an issue with so much for them to choose from in your area,
but here, its a major problem, protection of some sort is a must.
Plus the birds here know green and white figs taste good too.