I agree, most consumers don't know or care about cultivars but if they have had bad experiences such as splitting, dropping figs, frost damage, late crop not ripening it pays to point them to a different cultivar, ie, Hardy Chicago for frost locations.
I do not sell cuttings. I pot air layers in 1 gallon, wait a season, up pot to 3 gallon and sell as well rooted 3 gallon trees.
There are two different Farmer's Markets, the true wholesale market and the "boutique" retail market. The wholesale market is exactly that, wholesale and you have to discount prices. I sell at the "boutique" retail markets, less discussions on price, more profit.
As I said in my prior post, I am going to sell wholesale next Spring but only FOB at my location and a minimum of ten trees. I will deliver but it is an additional cost, $1.00 per mile from my location.
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